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Focusing on consumers' needs

An innovation can be many things:

  • ease of use that is hardly noticed by the consumer
  • an increase in the performance of an existing product
  • 100% recyclable packaging 
  • innovative and powerful ingredients from our suppliers.


Constant observation of the market and consumer trends, as well as technological advancements, is required for this. An equally important component is the extensive exchange with partners and suppliers, whose recommendations are integrated into our innovation process.

In our innovation process, we are constantly working on innovations in a targeted way with a focus on consumers' needs.

Because only innovations desired by consumers are a success.